VR headsets are only as valuable as the content inside them. Meta Horizon+ was built to solve that. A subscription program bundling Quest headsets with a curated library of entertainment, fitness, productivity and gaming applications across 1st and 3rd party titles. Every new Quest headset now ships with Horizon+ included — a distribution flywheel I helped design from the ground up. I led the product design of the subscription commerce experience, the content discovery layer and the cross-platform architecture that connects app developers, the headset, the mobile app and the web store into one coherent system.