About
Industrial designer, surfer, DIYer and biohacker.
I've designed for Australians who couldn't save, corner stores in Colombia that didn't have banking access, VR users navigating augmented realities, and flower farmers trying to kill fewer pests. Five countries, twenty years, one patent sold to Meta. Living across Colombia, Mexico, Australia, India and the US didn't just shape my passport — it shaped how I think about who technology is actually for and who it too often ignores.
Awards & Achievements
Patent
Two-dimensional user interface content overlay for an artificial reality environment. Sold to Meta in 2023.
Digital Banking
Canstar 2015 to 2021: Best online banking
Forrester 2016 to 2021: Overall digital experience leader
DBM Australian Financial Awards 2020: Most innovating and best major digital bank
RFi Group Banking Innovation Awards 2020: Most innovating banking app
Frogtek | Tiendatek
BBVA Open Talent 2010: Entrepreneurship without borders
GSMA mWomen BOP App Challenge 2011: Vodafone Mobile Clicks Challenge Mobile
Kristel's approach
I don't separate craft from strategy, or research from shipping. These four disciplines are how I think — and how I work.
Product Strategy & Growth
Setting vision, building roadmaps and leading cross-functional teams from strategy to market. Growth that's measurable. Decisions that stick.
AI & Machine Learning Design
Using AI. Designing AI products that earn user trust — from ML-driven personalization to ethical data frameworks. Making intelligent systems feel intuitive, not opaque.
Interface Design
End-to-end design from blank canvas to shipped product. Wireframes, prototypes, user research and product specifications.
Behavioral Science
Understanding why people do what they do and designing products that help them do it better. Hypothesis-driven, experiment-tested, outcome-measured.
